PROGRAMMA SPEECH 2019
Tavola Rotonda DIGITAL STRATEGY
Luca is the managing partner of the PR, Social Media & Content practice at group level, with 20+ years exp in the integrated communication space.
He has pioneered social media marketing in Italy in 2004 and started-up the discipline at group level in 2006.
In 2006 he developed (concept+analysis method) one of the very first Ogilvy proprietary tool able to monitor online conversations and influence: the Online Conversation Scan.
He co-developed the Italy-China Ogilvy bridge: a new biz joint venture between Italy and Ogilvy APAC to enable Italian Luxury & Fashion brands to invest in the Asian digital ecosystem.
As EMEA Social & Content Director Luca started-up and managed for almost two years the dedicated WPP cross agencies FCA team. He loves to build relationships and as a business enabler and a consumers’ insight truffle dog, he enjoys to deliver consultancy to make clients fully embrace the real implications of contemporary PR & Digital.