PROGRAMMA SPEECH 2019
Tavola Rotonda – DIGITAL FOOD & BEVERAGE
Irene Bosi is a young marketing professional and a curious world trotter.
She currently serves as Brand Manager in Perfetti Van Melle. Bringing brands to life through new products and engaging consumer experiences is what she does every day.
She’s also a speaker at Global Executive Events where she talks about Digital Marketing and Generation Z. Prior to joining Perfetti Van Melle, she worked in Procter&Gamble where she got the basis for being an excellent marketer.
During her free time, she travels to south American countries where she helps small entrepreneurs with their businesses.